The story


After AIS MOVIE STORE the first version that I did has been released in 2013, there was an exponential growth in transaction and usage along with usability and experiences issues. Ultimately, business models between AIS and film studios became more complicate.
As a result I decided to propose a redesign (version 2).


        Disclaimer: This second version has never made it to the market. The project has been suspended.
Roles & Responsibilities Platform Tools Timeline
 Interaction Design
Visual Design
with another designer
Mobile App
Tablet
Smart TV
Android Box  

 		Adobe Illustrator
2013-2014  





Challenge
  • To enhance usability and user experience
  • To simplify payment channels and rental model
  • To support more type of media such as TV series, cartoon
  • To support more platforms






How I Helped

Conducting a guerrilla usability testing and concept testing to find the right design approach. I also learn from the mistake from the previous version of AIS Movies Store to make this new version better.

Here are sample of our guiding principle were established to ensure that the experience is achieved. This included..

  • Enlighten User Experience
  • Reduce Frictions
  • Ensure Seamless across platform


Bottom Line

Even in version 2, I still think there are a lot of design faults. I wish I could have done more usability testing to identify those problems


 


Press Release (First Version)
https://www.ais.th/moviestore/ (Invalid link)
https://www.marketingoops.com/news/brand-move/ais-movie-store/
https://tech.mthai.com/software/33687.html
https://www.samsungparty.com/ais-galaxy-movie-store/

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