Before 2011, the movie streaming business was still in its early stages. In Thailand, there were no streaming services yet. Netflix and Hulu had been around for a few years and are not common in Thailand due to the quality of streaming was not yet as high as it is today. 
 




AIS Movie Store (2011)



Roles & Responsibilities Platform Tools Timeline
 Interaction Design
Visual Design
with another designer 		Mobile App
Tablet 


Adobe Illustrator  2011 



The story

In 2011, AIS and Wisdom Vast had partnered up to pioneer the first online movie market in Thailand. Aim was to deliver value added service specifically to the AIS customers.



Achievement

🏆 1.64 Millions Registered Users 👤


Challenge

  • Design to support 'Change Languages' and 'Change VDO quality'
  • Design to support Streaming (online) and Download (offline)
  • Design to support the variety of screen sizes                 


How I helped

  • Design UI for each platform(iOS and Android).
  • Produce paper prototype.
  • Conduct usability testing (tested with in organization not with public users).
  • Produce all required media resources and establishing design system



Bottom Line

It has been a challenging experience for me to design the movie store app back in 2011. I have a little knowledge about UX design. The design principles that I used to accomplish this project was ' 10 Usability Heuristics for User Interface Design'
In 2013. I has proposed the redesign version to update look and feels and to improve usability



Press Release
  • https://www.ais.th/moviestore/ (Invalid link)
  • https://www.marketingoops.com/news/brand-move/ais-movie-store/
  • https://tech.mthai.com/software/33687.html
  • https://www.samsungparty.com/ais-galaxy-movie-store/

https://www.flashfly.net/wp/107876


https://www.facebook.com/AIS/





GTH Movie Store (2013)





Roles & Responsibilities Platform Tools Timeline
 Visual and Interaction Design


Mobile App
Tablet

  		Adobe Illustrator



2013




The story

GMM Tai Hub or GTH was a film studio of the Thai entertainment conglomerate GMM Grammy. It was formed in 2003 by the merger of GMM Pictures, Tai Entertainment, and Hub Ho Hin film company, following the box-office success of the childhood romantic comedy, Fan Chan, which the three companies had a hand in producing.
In 2013, GTH decided to expand its business to streaming media. After the campaign 'Hormone TV series ', Popular Thai teen drama, with AIS (Mobile Operator in Thailand) had reached a success rate in the streaming business. Reaching the highest peak of bandwidth with millions of users.


Challenge

  • Brand reputation 
  • Usability and software stability

Solution

  • Collaborated with GTH branding team
  • Conduct internal usability testing
  • Competitor analysis

Sample of the screenshots


full-width